Content Marketing Funnel: Is It Important?
A strong content marketing funnel is essential. Gain knowledge of what a content marketing funnel is and how to develop (or enhance) your own in no time.
When we made a content marketing funnel, what is the key point that describes our content as successful? It’s a multi-stage process that drives people’s awareness of your products to a satisfying feeling that your customer experienced with your products. Before someone (including me) decided to buy products, sometimes they compare the products, searching reviews, and asking friends or colleagues about the products we want to buy.
According to Hubspot, 61% of advertisers stress that producing more traffic and leads is their main concern.
Individuals come to our content just to buy your products — they come to learn, to acknowledge themselves. This is why having a strong content marketing funnel is critical to your business. Before we are going further, let’s know the basics first.
What is Content Marketing Funnel
Content marketing is a framework that acquaints new leads with your business through various kinds of substance. These leads are then changed over into potential clients by logically “funnel” them through more sorts of substance. In short ways, it’s a way to make your customers aware of your products then bought your product.
The vital inquiry you need to reply to as an advertiser is a thing that substance will fulfill the educational requirements of your expected clients at a particular advance. Peruse on to gain from many advertisers we studied.
Many experts, define the content marketing funnel as in 3 parts:
- TOFU as Top of the Funnel. Focuses on brand awareness and site traffic. TOFU content grabs attention.
- MOFU as Middle of the Funnel. Focuses on lead generation and nurture. MOFU content educates and informs.
- BOFU as Bottom of the Funnel. Focuses on conversion to paid service or product. BOFU content is personalized and product-focused.
Why Should You Create a Content, Based on Content Marketing Funnel?
Content Marketing prompts more ordered pages, more backlinks, and more explanations behind your brand image to spread through informal. It resembles leaving a large number of little breadcrumbs everywhere on the web to direct likely clients to you. Some said content marketing produces more dollars for your products when compared to paid advertising.
Content marketing will take you, the higher possibility to be known to users. It means content marketing will generate more indexed pages, backlinks, and opportunities for your brand to spread through word-of-mouth. It’s like scattering thousands of tiny breadcrumbs across the internet to direct potential customers to you.
Important Keys to Successfully Craft Your Content Marketing Funnel
To start creating content, you must able to analyze and see the potential by identifying your users’ needs and minds. Understands your target market will make an easy step to you to reach their minds and needs. It also creates a funnel that is tailored to their requirements. You have identified the important dates to remember for the rest of the year to solve that specific problem. Now that you’ve identified what your audience is looking for, it’s time to create content that will solve their problems.
To create content that will support your content marketing strategy, pay close attention to details such as, do your research, find a role model that fits your products and target market well, and write clearly about your products with the various engaging word to ‘invite’ peoples minds to know your product and in the end, will purchase your products.
Based on my experiences, when you create a content marketing funnel, don’t forget to add product overviews, along with customer reviews, case studies, and ‘how-to’ guidelines. It’s where your customer-generated content could also help you encourage far more buyers and convey your brand from odd perspectives.
Get Ready to Craft Your Content
When it comes to deciding what to buy, no determine what level of purchasing decision we are attempting to make as well as how much money we decide to spend, people all adopt a roughly comparable path. This buying process, or stages, remains the foundation for understanding buyer behavior and creating marketing funnels.
TOFU: Spark Users Interest
Tofu content is focused on reaching a significant proportion of individuals who could become prospective customers. Ensure that the process here is to get the audience’s attention, provide the best adequate remedy before gently introducing them to your brand.
According to SEMRush Survey, ‘How-to’ guides seem to be the most influential at the top of the content marketing funnel, thus according to 72 percent of marketers.
Other examples of making TOFU content are social media content curation, blog posts, email marketing, infographic, videos, e-books, and podcasts.
Don’t forget to provide a competitive advantage to the business helps to draw their consideration to your website. Organic search, on the other hand, emanated as the most effective channel for bringing the traffic. This makes sense because the more popular a problem is and the more detailed the solution, the more interest it generates.
MOFU: Guide and Educate Your Users
At this step, MOFU content is converting site visitors to sales leads when they (as potential customers) agree that your content has value for them. It will drive their mind from purchasing product A to product B which is your product.
To achieve this, consider making an enticing offer in exchange for permission to contact them, typically via email, so that you might begin to “nurture” the relationship, obtaining trust and rapport with the user. But sometimes, they might still request free trials of the multiple components they were already considering, take an active part in online demonstrations with leaders from each company, or watch training videos to get a perception of how each system will perform.
According to 44 percent of marketers surveyed, a ‘how-to’ guide generates the most leads, creating it a multi-purpose tool for winning both the TOFU and BOFU stages. As a result, organic traffic remains the most effective channel for generating leads (69%). — SEMRush
BOFU: Conversions… Conversions…
At this stage, BOFU compels leads to purchase your product or service. To look at it another way, after you’ve cultivated your leads, it’s an opportunity to head them into actual customers. It will facilitate through branding your brand as superior to competitors, building trust, and expanding the purchase. The content you create must provide specific responses to questions about your product or service.
Converting leads to customers can be difficult. It is necessary to transition individuals from accessing the latest news to giving you their hard-earned money. At that same stage of the funnel, segmentation is essential. So, watch to give them the best offers of your products such as webinars, coupons, free trials, or even buy 1 get 1 promotion.
Once You’ve Converted Your Audiences Into Your Customers…
What happens after the sale is just as important as what happens during the sale. What you should already do is restart your funnel! Perpetuate the cycle by enabling your customers to support you this time. If you did such a good job, that new customer will continue to want your free TOFU content and will be more likely to share it with their friends, family, and coworkers as free endorsements and recommendations.
Companies that provide quality service receive the same amount of attention and publicity, which may be the best way to generate the top of your funnel! It really isn’t easy to develop a successful content marketing funnel. It requires work and discipline to excel. You can create a system that will be extraordinarily valuable if you fixate on your audience rather than simply propagating content.
